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POTOMAC CHASE
WOMEN GROUP

Industry: Non-profit

Role in Project: UX/UI Design

Time Constraints: 6 weeks

THE BRIEF

Overview:

Potomac Chase Women Group is a membership-based community of women who support and empower one another as moms and as individuals. The group is looking for a website redesign that modernizes its online presence while maintaining its feminine image. The new website should also have a password-protected members-only site where members can pay their dues, and access current events, and sensitive information.

Target Audience:

The target audience is local Potomac Chase neighborhood female members of the Potomac Chase Women Group, primarily mothers who are seeking a supportive and empowering community of women.

 

Goals and Objectives:

  1. To create a website that reflects the group's feminine image while incorporating a modern design.

  2. To develop a members-only site where members can pay their dues, and access current events and sensitive information.

  3. To make the website user-friendly and easy to navigate.

  4. To provide a platform where members can connect with each other, share experiences, and support one another.

THE ANALYSIS

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The website redesign should include a clear navigation menu that enables users to easily access information and the members-only side. It should also feature a calendar of events and a news section that can be easily updated. The members-only side should allow members to pay their dues and access sensitive information that is not available to the public.

 

Additionally, social media integration should be incorporated into the site to enable members to connect and share information on social media platforms.

Pain Points:

  1. Outdated design: The current site has an outdated design, which may make it difficult for users to navigate and find the information they need.

  2. Poor usability: The site has a confusing layout or unclear navigation, making it difficult for users to find the information they need or complete tasks such as registering for events or paying dues.

  3. Lack of security: If the site does not have proper security measures in place, members' personal information and sensitive data could be at risk of being compromised.

  4. Limited functionality: If the site does not offer the ability for members to pay dues or access exclusive information, it may not be meeting the needs of the group or providing value to its members.

  5. Inconsistent branding: The current site may not align with the group's branding or messaging, which can be confusing or off-putting to users.

THE PERSONAS

What they had to say!

"I speak for the entire board of directors when I tell you how pleased we are with the website you designed for us. The club needed a site that addressed varied aspects of our operation. You have met those needs and then some! We have had nothing but rave comments about the site from those who are closest to it and rely on it the most. I personally want to thank you Nakia for your patience and diligence in promptly meeting each of our requests for the site during its development."

-Potomac Chase Women's Club

THE USERFLOW

  1. User Flow for Current Members: Current members should be able to log in to the members-only side of the website easily. The user flow should guide them to access their accounts, pay their dues, and view exclusive information such as upcoming events, member-only resources, and announcements. The navigation menu should be straightforward, allowing members to quickly find the information they need. Additionally, the user flow should encourage members to engage with the community by offering opportunities to post and share information, engage in discussions, and connect with other members.

  2. User Flow for Potential Members: For potential members, the user flow should focus on introducing the Potomac Chase Women Group and showcasing its value proposition. The user flow should guide potential members to learn more about the group's mission, activities, and benefits. It should also provide an easy-to-use registration process, including clear instructions and a simple sign-up form. The navigation menu should feature a "Join Us" or "Membership" tab, clearly outlining the membership options and benefits. Additionally, the user flow should highlight testimonials from current members, social media engagement, and events to encourage potential members to join the community.

The Mood...

The mood board for Potomac Chase Women's Group features a collection of images that represent the group's focus on motherhood, community, and connection. The board includes pictures of mothers with their children, women of all ages, and homes located in the Potomac Chase area of Maryland.

 

Additionally, the board showcases groups of women coming together to connect and build relationships. The images selected for the mood board convey a sense of warmth, inclusivity, and support, emphasizing the group's commitment to fostering a welcoming and supportive community for women.

Skip to Design

THE STYLE GUIDE

In redesigning Potomac Chase Women Group's website, a new color scheme was implemented to create a modern and feminine look. The use of pastel colors, such as shades of pink and blue, along with turquoise, has improved the overall visual design of the website. By strategically incorporating these colors throughout the site, the design now feels more balanced and harmonious.

The color scheme also speaks to the user, conveying a sense of femininity and modernity that aligns with the group's ethos. The use of pastel colors creates a welcoming and friendly environment, making the website more approachable and inviting for users.

Overall, the implementation of a well-curated color scheme has greatly improved the visual design of the Potomac Chase Women Group website. The use of pastel colors, including shades of pink and blue, along with turquoise, has created a modern and feminine look that is more appealing and engaging to users.

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Color Palette:

The redesigned website for Potomac Chase Women Group features a color palette consisting of pastel shades of pink and blue, along with turquoise. This carefully curated color scheme has been strategically chosen to create a modern and feminine look that resonates with users. Pink is often associated with warmth, friendliness, and nurturing, while blue conveys trust, stability, and calmness. Turquoise, a blend of blue and green, is associated with clarity, creativity, and balance. These colors work together to create a harmonious and inviting environment that reflects the group's values and ethos.

By using these pastel shades throughout the site, the color scheme creates a welcoming and friendly atmosphere, making the website more approachable and inviting for users. The color psychology behind the chosen palette also conveys a sense of femininity and modernity that aligns with the group's mission

Typography:

The typography used in the redesign of Potomac Chase Women Group's website is carefully chosen to create a cohesive and visually appealing design. The main font used is Montserrat, which is easy to read and complements the modern and feminine aesthetic of the site. The secondary font is Kathy Cox, which adds a touch of personality and flair to the design. Winlove, a decorative font, is used sparingly and exclusively for headers, adding visual interest and creating a hierarchy of information. By using these fonts consistently throughout the site, the typography creates a cohesive and harmonious design that is easy to navigate and visually engaging for users.

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MONTSERRAT

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Kathy Cox

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Winlove

Disclaimer:

Disclaimer: Please note that once projects are completed, clients have the ability to adjust, modify, and refresh the original designs conducted by Third Anchor Design Studio. While we strive to provide our clients with designs that meet their expectations, we understand that changes may need to be made after the project is completed. Therefore, if you notice any differences between the original design and the live link, please refer to this disclaimer and understand that the client has made modifications to the original design. Thank you for your understanding.

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