Meet Nakia Queen, Creative Brand Strategist
Where fashion intuition meets brand strategy and visual storytelling.
I'm Nakia Queen, Creative Brand Strategist with 15+ years at the intersection of fashion, beauty, and editorial storytelling.
My career began where most brand strategists don't, on the production floor at Calvin Klein, with internships at Libertine and VPL under Victoria Bartlett. I learned early that the most powerful brands aren't built from briefs. They're built from a deep understanding of the person you're designing for and an unwavering commitment to why the brand exists in the first place.
From fashion I moved into editorial publishing, founding and directing three media properties, Vogue & Vintage, The Dolls & The Queen, and Blanc Spaces, over a decade. I built audiences, developed brand partnerships with Derma-E, Herbivore, Farmacy, Target, Hallmark, and Iberostar, and learned what it means to create content that a community actually wants to show up for.
That editorial foundation led me into digital design and UX, where I spent years leading creative and UX direction for complex platforms, learning to think in user journeys, systems, and experience architecture. That chapter didn't pull me away from brand strategy. It deepened it. Today I bring a systems thinker's mind to brand work, considering not just how a brand looks, but how it moves, how it feels to interact with, and how every touchpoint connects back to the why.
That full arc, fashion, editorial, digital, UX, is what I bring to every brand I partner with. Not just visual direction. A complete understanding of how a brand earns the attention, trust, and loyalty of the people it was built for.
I help clean beauty, wellness, and lifestyle brands express their why.
What I Bring to the Table
What I Bring to the Table
Brand Strategy & Positing
I define where a brand sits, who it serves, and how it speaks — building the strategic foundation that makes every visual and messaging decision feel inevitable.
Visual Direction & Identity
From color psychology to typography to campaign direction, I translate a brand's positioning into a visual language that is immediately recognizable and deeply intentional.
Editorial & Content Strategy
A decade of editorial publishing means I understand how to build an audience not just an aesthetic. I create content frameworks that give brands a consistent, compelling voice across every channel.
Color Strategy and Psychology
Color is never decorative — it's strategic. I use certified color psychology principles to ensure every palette decision serves the brand's emotional positioning and audience response.
Clients &
Partnerships
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Derma-E
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Farmacy
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Herbivore
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Target
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Hallmark
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Iberostar
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Bryant Park Hotel
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Breaking Barriers
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Purfevor
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Loreal
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The Honest Co.