Lather-Case Study
Lather is a tween skincare company that offers clean and ethically sourced skincare products for children aged 10-13. Their goal is to help tweens establish a skincare habit by creating a line of easy-to-use products that prepare their skin for puberty.
Service
Branding & Identity
Client
Lather
Year
2023
The Objective:
The objective is to create packaging and branding for Lather Tween Skincare that appeals to its target audience, communicates the product benefits and values of the company, and is consistent with its clean and ethically sourced ethos.
Target Audience:
The target audience for Lather Tween Skincare is tween girls aged 10-13 and their parents who are concerned about the ingredients in skin care products and want to establish healthy skincare habits for their children.
The MESSANGING
Lather Tween Skincare offers clean, ethically sourced, and effective skincare products for tween girls, making it easy for them to establish a skincare habit.
