The Ashton
Uncomn requested a brand identity design for their new apartment complex called "The Ashton," located in Maryland Heights, MO. The building is designed with a high-end boutique feel, featuring a hotel-grade finish. The client envisions a modern seaside hotel vibe, even though the building is situated in the heart of the city. The client would like the brand identity to convey a sense of luxury, sophistication, and a welcoming atmosphere, using light and bright colors.
Service
Identity & Branding
Client
Uncomn
Year
2022
Target Audience:
The target audience for The Ashton apartment complex is young professionals and families who are seeking upscale living arrangements in a central location.
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Brand Personality:
The Ashton's brand personality should be sophisticated, welcoming, modern, and luxurious. The brand identity should reflect the seaside hotel atmosphere that the client desires, with a city twist.
The concept
The logo for "The Ashton" apartment complex incorporates a wave to represent the fluidity and motion of the ocean. This wave element is combined with a font that has been designed to create a sense of flow and movement, tying back to the tagline "find your wave." The overall concept is to evoke a sense of serenity and tranquility, while also representing the dynamic and energetic lifestyle of living in a modern apartment complex.