Sursurration
Inspired by the growing trend of 'silent luxury,' Sursurration was born to offer an understated elegance through a curated selection of high-quality staple pieces. This minimalist e-commerce store caters to a discerning clientele who appreciate refined craftsmanship and timeless design. Sursurration’s collection speaks to those who value sophistication in simplicity, creating a seamless shopping experience for the modern, affluent consumer.
Service
Identity & Branding, Print, Digital & Web
Client
Cider & Milk
Year
2035
Background:
Susurration is an e-commerce store that provides high-quality, minimalistic staple pieces for the wealthy. The brand aims to offer a curated selection of wardrobe essentials made from luxurious fabrics built to last. "Susurration" refers to the soft sound of a whisper or rustling, emphasizing the brand's understated elegance and focus on quality.
Target Audience:
The target audience for Susurration is affluent individuals who value quality over quantity and appreciate minimalistic design. They are fashion-forward, but not slaves to trends, and prefer to invest in pieces that they can wear for years to come.
Mission
Susurration is the ultimate destination for the wealthy who seek high-quality, minimalist staple pieces made from luxurious fabrics that will last a lifetime. Our curated selection of timeless wardrobe essentials is designed for those who value quality over quantity and appreciate understated elegance. At Susurration, we believe that less is more, and that investing in quality pieces is the key to building a timeless wardrobe that will stand the test of time.
Website Design
Usability and functionality were at the forefront of this e-commerce site. We prioritized the user's time, ensuring products could be located quickly and seamlessly for an effortless shopping experience.
